Over 700m people worldwide share their experiences via Instagram. It is a place to share experiences, lifestyles and passions. Especially when it comes to auto.
The report unveils that 41% of Instagrammers share a photo of their new car after purchase. And: A quarter of Instagrammers across the United Kingdom, France, Italy, Germany and the United Arab Emirates have discovered a new automotive brand or new car model through Instagram.
The report shares insights, contents and case studies for auto on Instagram.
An increasing number of cars will come equipped with connectivity features and internet access. eMarketer projects 69m of 92m totally shipped cars to be connected cars.
via eMarketer: Link to original content
In a recent study Deutsche Bank projects autonomous driving to be reality not befor 2040. Until then, car sharing services and semi-autonomous driving will be key in the markets. Deutsche Bank also assesses carmakers to be well prepared for the future of automotive and autonomous driving.
Via Automobilwoche: Link to original content
The McKinsey team predict a longer timeline to achieve advanced levels of autonomous driving. The highlight different levels of autonomous vehicles, identified driving assistance features which will see quicker uptake than others and map elements which make up an autonomous driving system.
Brands that create personalized experiences by integrating advanced digital technologies and proprietary data for customers are seeing revenue increase by 6% to 10%, according to a Boston Consulting research.
via Boston Consulting Group: link to original content