McKinsey: Five ways to get more from digital advertising

Article by Aditya Bhashyam, Pallav Jain and Kushan Surana about the challanges advertiser face because of fragmentation of digital spendings, averaged performance measures and uncoordinated external agencies. They recommend five strategies to unlock digital value.

Bildschirmfoto 2015-01-13 um 10.19.15


link: McKinsey on digital advertising