McKinsey research shows: companies with better marketing and sales capabilities grow faster

but companies have to see marketing and sales as an investment not an expense. companies have to identify and target marketing and sales capabilities that matter most, while not trying to do too much at the same time in order to improve overall performance. First step ist clearly to identify areas for improvement by reviewing current capabilities. As well as finding the right operating model to improve constantly and realised identified potentials.

McKinsey

link to articel (source McKinsey)