the advantage of business models collaborating with customers

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OpenMatters’s research via Harvard Business review shows that companies that facilitate a network of co-creators deliver shareholder value two to four times greater than companies that don’t leverage co-creation business models. They define four levels of customer affinity and outline five steps to co-creation leading to greater revenue growth, lower marginal cost, improved customer insight and Increased organizational flexibility.

source: harvard business review “What Apple, Lending Club, and AirBnB Know About Collaborating with Customers”