Instagram Power – The Auto Report

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Over 700m people worldwide share their experiences via Instagram. It is a place to share experiences, lifestyles and passions. Especially when it comes to auto.

The report unveils that 41% of Instagrammers share a photo of their new car after purchase. And: A quarter of Instagrammers across the United Kingdom, France, Italy, Germany and the United Arab Emirates have discovered a new automotive brand or new car model through Instagram.

The report shares insights, contents and case studies for auto on Instagram.

Link to Instagram Power – Auto Report

Link to Instagram Business

Four keys to getting up closer and personal in Consumer Marketing

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Brands that create personalized experiences by integrating advanced digital technologies and proprietary data for customers are seeing revenue increase by 6% to 10%, according to a Boston Consulting research.

via Boston Consulting Group: link to original content

Boston Consulting identified seven success factors for a digital car company

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Building the digital car company of the future. The BCG team examined the digital transformation status of the automotive industry and how car companies will do business and organise for the future. The success factors identified are digital “upskilling”, digital ecosystem building, digital vision, technology and business integration, cross-functional teaming, seamless customer experience and digital-native mindset.

via Boston Consulting Group: link to original content