Digital disruption hit the automotive industry – brands have to excel across four dimensions says McKinsey.

Cars.jpegPhoto: Pexels

McKinsey unveils which dimensions are crucial for automotive brands in order to deal with digital disruption in their industry. McKinsey estimates that traditional technologies and business models are expected to decline from 98 percent of the market today to 50 percent in 2030. Four dimensions are crucial in order to succeed with new business models and concepts around autonomous driving, electrification and connectivity:

  1. Owning critical control points within the ecosystem
  2. Mastering data monetization for both revenue and cost
  3. Enabling agile and two-speed R&D
  4. Fully adopting Industry 4.0

Link to original content: McKinsey Article


New Deloitte 2018 Global Automotive Consumer Study

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Source: Deloitte

Deloitte’s Abstract:

  • Consumer acceptance of fully autonomous vehicles is on the rise. In the United States, 47 percent of consumers feel autonomous vehicles will not be safe, compared to 74 percent in 2017.
  • Chinese consumers appear most interested in vehicles with alternative powertrains; 61 percent would prefer a vehicle with a hybrid or some other form of alternative powertrain technology in their next vehicle.
  • More than three-quarters of consumers in India would prefer to buy their next vehicle online directly from the original equipment manufacturer (OEM).

link to original content: Deloitte 2018 Global Auto Study

Byton is ready to go

Foto: Future Mobility Corporation

“Wir kombinieren die Exzellenz der deutschen Premium-Autoindustrie mit der Innovationskraft des Silicon Valley und der günstigen Qualitätsfertigung in China”

Carsten Breitfeld, Byton

Byton – “Bytes on wheels” is ready to launch in 2019. Interesting article about the status quo as well as goals and roadmap.

Link to original content:

McKinsey identified five crucial use cases to drive commercial EV adoption



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McKinsey on how commercial fleets could go electric rapidly. Understanding total cost of ownership and focusing on specific cases is critical. McKinsey developed a granular assessment of battery-electric commercial vehicles (BECVs) for 27 CV segments across three different regions (China, Europe, and the United States), three weight classes, and three applications.

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