Facebook Manager Henner Blömer: Wie Autowerbung auf Facebook funktioniert. (How to market auto on Facebook)
contribution to study “Interactive Advertising – a Guide to Success” of the Commission of the European Communities, Directorate General – Information Society.
synopses: “There have been many trials of interactive advertising using the Internet and interactive television (iTV). In addition, as electronic commerce has developed primarily through the use of the Internet, some practical experience has been gained in the effectiveness of interactive advertising. However, much of this work has understandably remained confidential to those organisations seeking to gain competetive advantage through pioneering investment. Active-ad set out to bring some of this experience into the public domain as a contibution to market development.”
essay on the media convergence and its impact on the marketing in the music industry.
“Konvergenztechnologie und Musikverwertung”
in: Handbuch der Musikwirtschaft (Hrsg. Dr. Rolf Moser, Dr. Andreas Scheuermann).
synopses: “The standard book for all those working in the music business or are interested in this industry. Completely new revised edition. 89 renowned authors and over 1400 pages practical topics such as structure of the German music market, new media, recording industry, record retailers, music publishing, film and television music, music on the radio, merchandising, concerts, management, associations, training and collecting societies. In the chapter legal documents and contracts the legal principles and all relevant types of contracts in the music industry are explained in detail.“
essay on internet marketing in the logistics industry
“Internet-Marketing richtig gemacht – Wirkungsweisen und Erfolgsaussichten richtig einschätzen”
in: Marketing in der Logistik, Beiträge für Grundlagen, Konzepte und Methoden (Hrsg. Lothar Päbst und Bernd Wipki).
synopses: “The logistics industry is predicted a prosperous future. Despite this positive outlook, many decision makers are still of the opinion that marketing in a market without real products has not a high priority. The book is intended for all managers in the corporate communications, marketing and sales. It provides comprehensive and practical information on the relationships and functions of marketing in general and in logistics. The practitioner will receive expert guidance and instructions. The authors are consultants, managers and university teachers with practical experience and scientific training.“
speach at 5th Bayreuther Dialog conference
“Das trojanische Pferd. Die Macht der Werbung” – 5. Bayreuther Dialoge “Die Moralisierung der Märkte – Neue Ohnmacht des Konsumenten?”
synopses: “When in the course of the event already potential actors and their roles were highlighted in the trend of the moralization of markets, a key actor was, however, been completely omitted: the advertising agencies and especially their product – advertising. With his lecture “Power of advertising” took Mr. Henner Blömer this task. With commercials and specifically for the purpose of the event twisted interviews, the lecture blossomed into a multimedia highlight of the symposium. Visually stunning and highly entertaining.”